Details by Design
Sr. Art Director: Colleen Hill / Copywriter: Kristin Wellmer / Creative Director: Chris Walton
A series of digital videos and podcast ads that tell the stories behind the countless decisions that go into every Ford car, each made with one thing in mind: how it will make you feel.
As part of the campaign we collaborated with Upworthy to create a video and article telling the story of Ford engineer David Hatton, lead engineer of SYNC 911 Assist.
“I live in rural, central Texas with beautiful country, rolling fields and low water crossings.
I cannot remember the events of the accident that nearly killed me. After an impact to my head the next thing I remembered was waking up in an Austin hospital. I was told my car was upside down in a river and filling up with water when I was pulled out. If Sync had not dialed 911 I would certainly have perished at the bottom of that river.”
— Ford Driver