In XT6 Seconds
CD: Colleen Hill / ACDs: Darren Cutlip & Caitlin Pasqualone
To launch Cadillac's newest SUV, the XT6, we created a series of 6-second videos each focusing on a different feature of the vehicle while respecting our busy audience (and their attention spans). Videos were embedded into a series of emails, housed on a landing page on Cadillac.com, and used on Cadillac’s social channels. The “Party Crew” video received a Webby Honoree.
Graceful Degradation
Animated GIFs were created for email clients that do not support embedded video. GIFs linked out to the landing page featuring all four of the videos.
